Women in Technology (WiT)
As one of Australia’s most respected and active technology industry associations, Women in Technology (WiT) is dedicated to supporting, developing, recognising and promoting the achievements of women in science and technology industries through advocacy, networking events, breakfasts, professional development, mentoring and the prestigious WiT Awards.
Since enlisting the help of the Wings PR team, WiT’s overall media coverage has significantly increased. In addition, WiT’s brand is being modernised to reflect their history, core values and future aspirations.
The Task:
- Identify and create strategic media opportunities that showcase the WiT story and achievements of its members.
- Prepare engaging stories, media releases, pitches and social media posts to assist WiT in disseminating its key messages, leading to behaviour change.
- Ensure WiT’s brand is consistent across all public-facing platforms.